FAQs

Registration is a process through which you can join the Trend Website.  By registering, you become a member, which allows you to access the full content and features on the site.  Simply tell us a few details about yourself, choose a password to use with your email address to login and you will be able to make full use of the site.

Yes.  We take security very seriously.  All our registration systems are held on secure servers offering 128-bit SSL encryption.  For more information about our privacy policies, please see our Privacy Policy.

Non-subscribers have limited access and are able to view the homepage and the Rummager article summaries.

You may pay for your subscription by:

• Worldpay. This offers secure online payment processing and accepts Visa, Mastercard, American Express and Maestro cards.
• Paypal.
• Cheque (hurrah, someone still accepts them!), made payable to The Trend Website Ltd and send to; The Trend Website Ltd, The Old Office Estate, Church Road, Sherbourne, Warwickshire, CV35 8AN

Subscriptions can be cancelled if you notify us within two weeks of the next monthly payment date.  Your account will not be debited for any more payments unless instructed by you.  Payments already received will not be refunded since full access to the website will continue until the end of the paid month.  To cancel your subscription, please send an email to info@thetrendwebsite.co.uk titled ‘Subscription Cancellation’ including your membership number, name and email address.  Alternatively please call +44 (0)1926 624444.

As a registered user you can access your details at any time.  You can also update your e-mail preferences at any time. To do this;

Log on using your e-mail address and the password you registered with or if you are already logged on, click on the 'My Profile' at the top right of any page.

You will now see a series of tabs labelled, ‘My Details’.  Click on the tab top to access, which will reveal all your registration details.  You may edit your details.

Remember to re-submit any changes you may have made by using the 'Update' button at the very bottom of your registration page.  Failing to do so will not update the details.Your profile is also linked to your LinkedIn profile, if you have one.  To remove this function please contact us and we will do this for you immediately.

The Moodboard and scrapbook features are there to help you apply the trends and information you have gathered during your time on the website. If you find something interesting in a Rummager article or in the Trendhaus or Trend Club sections, simply click the ‘Add to scrapbook’ icon.  This will then store the article or image in your scrapbook, which is in the Studio feature of Trend Club.

The Moodboard allows you to then use your scrapbook contents to create interactive and personalised online moodboards; simply drag and drop items from your scrapbook onto the moodboard and arrange them how you like.  Moodboards can then be saved, printed or even sent to us for incorporation into bespoke printed output for use in your projects, presentations or marketing material.

The Studio part of the website is yours to make your own.  If it helps your project to upload other articles, images, comments or even news headlines and statistics, go right ahead.  You can even share your content with other users using the Trend Safari.  Simply click on the ‘Share this’ option and you are able to show your trend-friends anything you think they might be interested in.

If you have recently paid for a subscription and have received a confirmation email from Worldpay but still cannot access the website, please contact us on 01926 624444 or email us at info@thetrendwebsite.co.uk

On the login page you will see a ‘Forgotten password’ link.  Click this link and you will be asked to enter your email address and submit.  We will email a new password to the email address supplied.

If you use webmail, for example a Hotmail or Yahoo account, there is a possibility your emails are being sent to your junk mail folder.  The reason for this is that our emails are sent to multiple addresses and the webmail server may be assuming that our messages are spam.

To fix this in Hotmail; go to www.hotmail.com, click on Frequently Asked Questions. Choose the link saying: 'How can MSN Hotmail help me to fight spammers?' - this will show you how to set your own 'Junk Mail Deletion Options' to allow Trend Website emails to reach you.

To fix this in Yahoo; go to help.yahoo.com/help/mail/ and click on the 'Bulk Mail Folder'. Then, follow the instructions to set up a ‘filter’ to ensure Trend Website emails are not sent to the Bulk Mail Folder.

Alternatively, you may work for a company that filters or censors your email.  If you suspect that this happening, discuss this with your IT administrator, especially if you are using the Trend Website alerts bulletins for business-related activities.  Ask the administrator not to quarantine or delete them.

If you have access to your spam filter at work, then you may want to check that you haven't asked the filter to delete our emails.

For any query not covered by the above, email us at info@thetrendwebsite.co.uk and ask us to check that you really are on the list to receive that bulletin.

I have tried all of the above and I still can’t get my subscription to work

Email info@thetrendwebsite.co.uk and we will try and help you, although this may be in the form of telling you that you are a lost cause and not to darken our door ever again.

Why do I need to worry about trends?

By tracking trends across such a wide range of categories, you can gain insight into what your customers will be feeling and wanting, quite possibly some time they know it themselves.  This can then help you to come up with new products and services before your competitors, in order to differentiate your proposition and give you a head start.

How do I apply trends?

The Trend Website covers the entry level application of trends, i.e. you don’t need to be a rocket scientist to work out how to use them in your business.  The trend content and stories in the Rummager all attest to organisations that have tracked and applied trends before you and the wide variety of opportunities that these create.

In applying trends, you may find the following three-step process useful;

1.  Identify which trend(s) is relevant to and has the capability to influence, shape or affect your business, your customers or both.
2.  If yes, does it have the potential to inspire you to come up with a new product or service or to adapt existing ones? Can you communicate to your customers that you are now on trend and you know what will excite them and what they want, what they really, really want?